Was Hál Packaging

Was Hál is a brand of alcoholic cider designed for social males. Graphically and conceptually the brand draws from wassailing, the ancient community practice honoring cider orchards. The patterning of the bottle's neck derives from decorative communal cups that were used at such events. The growler bottle lends itself to sharing at social events, and stands out on the shelf beside competing brands. The green color and textural etching of the glass indicate the tart and earthy flavor, while the dark and roughly wrought graphics appeal to the male demographic.