For an advertising class in Spring 2016, I was assigned to redesign a presidential campaign to appeal to millennials of the opposite political party. I chose to redesign the campaign of John Kasich, a relatively moderate Republican, to target the left leaning voters that were galvanized by Bernie Sanders.
Kasich was soft-spoken and undistinguished on stage with other clamorous Republican candidates. My redesign recast his benign demeanor and reasonable political policies as a powerful voice of reason to oppose increasingly partisan Republican voices. For voters on the left, Kasich would represent a forward-oriented and functional Republican party, capable of compromise for mutual benefit.