Pratt givetake is a recycling initative that collects and offers used art supplies free of charge to students. The givetake diverts thousands of pounds of art supplies from the trash, saves students money, and provides art supply safety information. While working at the Center for Sustainable Design Studies at Pratt, I developed the givetake's brand identity and website, helped plan and build the givetake store, and conducted art supplies safety research.
The givetake website provides store hours, collection zones, and a large, searchable database of art supplies safety research.
The givetake instagram page demonstrates the brand's personable voice.