Garden Parcel is a mail subscription gardening kit that is delivered throughout the year in correspondence with planting seasons. Garden Parcel has a target demographic ages 27-40. Statistically, gardening is enjoyed by older Gen Xers. Garden Parcel seeks to expand the appeal of gardening to a younger demographic by making the activity an accessable, satisfying and low-time commitment recreation.
The box is a textural object, silkscreened with its design and intended for shipping. The type-face Londrina Solid also suggests tactility, and Hoefler Text adds a classic, scholastic appeal to the pre-digital, well educated demographic.